Your Brain on Porn & Sex

Your Brain on Sex

Dopamine loves novelty and the unexpected above all other natural stimuli.

When dopamine drops, you are likely to find your partner less rewarding—and your bond unravels.

You can repeat this process with fresh females until he nearly dies of exhaustion. This is called the Coolidge effect—the automatic response to novel mates. And it’s what started you down the road to getting hooked on Internet porn. (Note: Coolidge effect also occurs in females. Studies show that, when given the opportunity, human females are just as promiscuous as males.)

Your Brain on Porn